Amhpac USA

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Trade Marketing Office for the Organized Protected Agricultural of Mexico

Mission

 Establishment of a Trade Marketing Office that will focus on monitoring the interests of the organized members of the Mexican Association of Protected Horticulture (AMHPAC).

Vision

 We want to become the US link from production and packing to shipping and marketing.

Objectives

• Support our growers in building profitable, healthy and long term relationships with marketers

• Consolidate Purchases - establish a mechanism based on sales by volume for purchases of materials that can generate discounts and savings for the members

• Establish a “control tower” that supports the membership on aspects of logistics by providing transportation coordination, supervising customs formalities and importation support

• Establish supervisory models that review the quality of products that arrive at the distributors that now represent the membership in Nogales, AZ

• Execution of a public relations plan that will tell the right story about our industry

• Seek the establishment of new marketing channels that can generate more profitable opportunities that would increase the production of the membership

Goals

All of this effort is to help diversify and better organize the market

    1. Develop an innovative marketing model that would allow us to advance membership strengths with regard to product diversity, productivity regions and trading windows - and create a broad portfolio of products with year round availability
    2. Establish a supervisory model at the Arizona border that would allow the member to monitor their products - that would also allow us to provide support with any trading issues
    3. To promote member savings through the volume purchases
    4. Provide support to our members with the supervision of exportation logistics
    5. Match Grower with long term marketing and business relationships

 

Values

1) 2nd to 4th generation growers

2) Best of the best in agriculture practices

3) Entire line of vegetables

“Your one stop shopping for Premium Indoor quality out of Mexico”

4) Capability to Consolidate at the point of origin

5) Capability of creating a year-round program

Primary services

  • Production intelligence
  • Grower match-making
  • Public relations
  • Promotion and communication
  • Training events
  • Lobbing

How does the US AMHPAC office operate

    • Funding through AMHPAC Mexico
    • Mexican Federal Government
    • 5 cent “check off” on all contracts made through this office
    • Sponsorships